Zone to Win: Organizing to Compete in an Age of Disruption
by Geoffrey A. Moore · 2015
In a nutshell
By Geoffrey A. Moore, author of Crossing the Chasm (2015, Diversion Books), this book gives larger, established companies a playbook for launching and scaling new lines of business without being cannibalized by disruption. It introduces four 'zones' of focus: performance, productivity, incubation, and transformation.
Overview
Geoffrey A. Moore, known for Crossing the Chasm, published Zone to Win in 2015 (Diversion Books) as a companion playbook aimed at established enterprises trying to manage innovation and disruption at the same time as running existing operations.
Key Ideas
- Organize company activity into four zones: Performance, Productivity, Incubation, Transformation.
- Protect new incubating businesses from the metrics and culture of the core business.
- Allocate separate resources and leadership attention to each zone.
- Transformation requires committing budget and power, not just enthusiasm.
- Large companies fail at innovation mainly due to organizational structure, not ideas.
Best For
Leaders of growing companies launching new products or business lines alongside a core business.
Reference
Zone to Win: Organizing to Compete in an Age of Disruption — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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