uunfold.cx

book · 2023

$100M Leads

by Alex Hormozi

#Marketing#Growth

In a nutshell

Lead generation broken into four core channels (warm outreach, content, cold outreach, paid ads) and the 'Rule of 100'.

Best for: Anyone who needs more potential customers.

# sales# growth
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Quotes & ideas we use

Key idea (paraphrased)
Commit to the Rule of 100: 100 outreaches, 100 minutes of content, or $100 of ads every day.
— Alex Hormozi, $100M Leads

Concepts from this book

Lead generation: the core four

There are four ways to let people know you exist: warm outreach, content, cold outreach and paid ads.