Lead generation: the core four
In one sentence
There are four ways to let people know you exist: warm outreach, content, cold outreach and paid ads.
The simple version
Alex Hormozi sorts every way of getting leads into four buckets based on two questions: are you reaching people who know you (warm) or don't (cold), and are you contacting one person at a time or many at once? Pick one and do it every day.
Why it matters
No leads, no sales. A simple daily habit beats random bursts of marketing.
How to do it
- 1Warm outreach: message people you already know.
- 2Content: post useful things for your audience.
- 3Cold outreach: contact strangers one-to-one.
- 4Paid ads: pay to reach many strangers.
- 5Follow the 'Rule of 100': 100 outreaches, 100 minutes of content, or $100 on ads, every day.
Real-world example
A new bookkeeper messages 100 contacts in a week asking 'Do you know anyone who hates doing their books?' and lands 3 clients.
What the books say
Commit to the Rule of 100: 100 outreaches, 100 minutes of content, or $100 of ads every day.
Common mistakes
- Skipping warm outreach because it feels awkward.
- Posting content with no offer.
- Stopping after a week.
Questions people ask
Which one should I start with?
Warm outreach — it's free, fast and teaches you how to talk about your offer.
References
- [1]
- [2]
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