uunfold.cx

book · 2021

$100M Offers

by Alex Hormozi

#Pricing & Offers

In a nutshell

How to make an offer so good people feel stupid saying no, using a simple 'value equation'.

Best for: Anyone struggling to sell or set prices.

# sales
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Quotes & ideas we use

Key idea (paraphrased)
Value = (Dream outcome × Perceived likelihood of achievement) ÷ (Time delay × Effort and sacrifice).
— Alex Hormozi, $100M Offers
Key idea (paraphrased)
Make the offer better, not cheaper — increase value until the price feels small.
— Alex Hormozi, $100M Offers

Concepts from this book

Making an irresistible offer

Make your offer so valuable that saying no feels silly — by boosting results and cutting time and effort.

Pricing on value

Set prices by what your product is worth to the customer, not just what it costs you.