book · 2016
Competing Against Luck
by Clayton M. Christensen et al.
In a nutshell
Explains 'Jobs to Be Done': people don't buy products, they hire them to make progress in their lives.
Best for: Understanding why customers really buy.
Quotes & ideas we use
When we buy a product, we essentially 'hire' something to get a job done. If it does the job well, we'll hire it again; if not, we 'fire' it and look for something else.