uunfold.cx

book · 2005

The Four Steps to the Epiphany

by Steve Blank

#Idea & Validation#Customer Discovery

In a nutshell

The origin of 'customer development': discover, validate, create demand, then build the company — in that order.

Best for: Founders who want a structured process for finding customers.

# validation# foundations
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Quotes & ideas we use

Quote
“There are no facts inside your building, so get outside.”
— Steve Blank, The Four Steps to the Epiphany

Concepts from this book

What is a startup?

A startup is a new business searching for a model that works, under a lot of uncertainty.

Customer discovery

Go and talk to real potential customers to check that the problem you want to solve actually exists.