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book · 2001

Good to Great

by Jim Collins

In a nutshell

Research on companies that made the leap from average to outstanding, including 'first who, then what'.

Best for: Leaders building lasting companies.

Quotes & ideas we use

Key idea (paraphrased)
First who, then what — get the right people on the bus before deciding where to drive it.
— Jim Collins, Good to Great
Quote
“Good is the enemy of great.”
— Jim Collins, Good to Great
Quote
“Good is the enemy of great.”
— Jim Collins, Good to Great
Key idea (paraphrased)
There's no single defining action — great results come from pushing a flywheel consistently in one direction.
— Jim Collins, Good to Great
Key idea (paraphrased)
First who, then what — get the right people on the bus before deciding where to drive it.
— Jim Collins, Good to Great

Concepts from this book