uunfold.cx

book · 2015

Traction

by Gabriel Weinberg & Justin Mares

#Growth#Productivity & Focus

In a nutshell

Lists 19 ways to get customers and gives a simple method (Bullseye) to test them and focus on the one that works.

Best for: Founders with a product who need users.

# growth
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Quotes & ideas we use

Quote
“Almost every failed startup has a product. What failed startups don't have is traction.”
— Gabriel Weinberg & Justin Mares, Traction

Concepts from this book

Traction channels

There are many ways to get customers. Test a few, then focus on the one that works.

Lead generation: the core four

There are four ways to let people know you exist: warm outreach, content, cold outreach and paid ads.