Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder & Yves Pigneur · 2009
In a nutshell
Osterwalder's Business Model Canvas equips founders with a visual framework to iterate models rapidly, testing pivots from resource to revenue streams. Key for lean startup experimentation vs Porter's static industry views.
Overview
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.
The Business Model Canvas
The book introduces the Business Model Canvas, a one-page tool with nine building blocks:
- Customer Segments: Who are you serving?
- Value Propositions: What problems are you solving?
- Channels: How do you reach customers?
- Customer Relationships: How do you interact with customers?
- Revenue Streams: How do you make money?
- Key Resources: What assets do you need?
- Key Activities: What must you do?
- Key Partnerships: Who helps you?
- Cost Structure: What does it cost?
Visual Approach
The book uses visual thinking and design to help entrepreneurs map, discuss, design, and invent new business models.
Applications
- Designing new business models
- Analyzing existing models
- Pivoting strategies
- Communicating business plans
Impact
The Business Model Canvas has become a standard tool used by millions of entrepreneurs and companies worldwide.
Available for approximately $25-40.
Reference
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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