Subscribed: Why the Subscription Model Will Be Your Company's Future
by Tien Tzuo & Gabe Weisert · 2018
In a nutshell
Tien Tzuo outlines subscription pivots from one-time sales to recurring relationships, stressing land-expand metrics for SaaS founders. Frameworks for usage pricing and customer success loops; recurring revenue evolution vs Porter's transaction models.
Overview
Subscribed shows how the subscription model is transforming every industry and how companies can adapt to thrive.
The Subscription Economy
Key principles:
- Customer-centricity over product-centricity
- Recurring revenue over one-time sales
- Usage-based pricing
- Continuous value delivery
Making the Transition
- Think customer relationships, not transactions
- Embrace dynamic pricing
- Invest in subscriber experiences
- Build for growth, not just acquisition
Success Stories
- Adobe's shift to Creative Cloud
- Microsoft's Office 365
- Netflix, Spotify, Dollar Shave Club
Available for approximately $18-28.
Reference
Subscribed: Why the Subscription Model Will Be Your Company's Future — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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