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Who: The A Method for Hiring

by Geoff Smart & Randy Street · 2008

In a nutshell

Geoff Smart and Randy Street's systematic approach to hiring top talent. Essential for founders who need to build great teams but haven't hired much before.

Overview

Geoff Smart and Randy Street provide a systematic, repeatable hiring method used by top CEOs and VCs. Stop hiring by gut feel, start using a proven process.

The A Method

1. Scorecard

Define success before you interview:

  • Mission: What needs to get done?
  • Outcomes: Measurable results (3-8)
  • Competencies: How they'll succeed

2. Source

Generate flow of A players:

  • Referrals from A players (10x better)
  • Recruiters (external sourcing)
  • Researchers (proactive outreach)
  • Alumni (former employees)

3. Select

Four interviews:

Screening Interview (30 min phone):

  • What are you good at?
  • What are you not good at?
  • Career goals?
  • Who were your last bosses and what will they say?

Who Interview (3-4 hours): Chronological career story:

  • What were you hired to do?
  • What accomplishments?
  • Low points?
  • Who were the people around you?
  • Why did you leave?

Repeat for each role.

Focused Interview (45-60 min): Dig deep on scorecard outcomes and competencies.

Reference Interview: Call their references (especially past bosses).

4. Sell

Close the candidate:

  • Fit with mission
  • Fit with team
  • Career growth
  • Compensation

Key Insights

  • Hiring failure costs 15x salary
  • A players hire A players, B players hire C players
  • Vague job descriptions guarantee mis-hires
  • Most interviews are useless (unstructured)
  • References matter (when done right)

The 5 F's of Selling

  • Fit (with role)
  • Family (work-life balance)
  • Freedom (autonomy)
  • Fortune (compensation)
  • Fun (enjoy the work)

Red Flags

  • Can't explain what they were hired to do
  • Vague answers
  • Blames others
  • Can't name boss's name
  • Inconsistencies in story

For Founders

  • Define scorecard before posting job
  • Use Who interview for all key hires
  • Call references (always)
  • Sell the role, don't beg
  • Fire fast if wrong hire

Published by Ballantine Books 2008. Used by top CEOs and VCs.

Reference

Who: The A Method for Hiring — publisher / official page. Summary adapted from the Awesome Startup Books collection.

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