Who: The A Method for Hiring
by Geoff Smart & Randy Street · 2008
In a nutshell
Geoff Smart and Randy Street's systematic approach to hiring top talent. Essential for founders who need to build great teams but haven't hired much before.
Overview
Geoff Smart and Randy Street provide a systematic, repeatable hiring method used by top CEOs and VCs. Stop hiring by gut feel, start using a proven process.
The A Method
1. Scorecard
Define success before you interview:
- Mission: What needs to get done?
- Outcomes: Measurable results (3-8)
- Competencies: How they'll succeed
2. Source
Generate flow of A players:
- Referrals from A players (10x better)
- Recruiters (external sourcing)
- Researchers (proactive outreach)
- Alumni (former employees)
3. Select
Four interviews:
Screening Interview (30 min phone):
- What are you good at?
- What are you not good at?
- Career goals?
- Who were your last bosses and what will they say?
Who Interview (3-4 hours): Chronological career story:
- What were you hired to do?
- What accomplishments?
- Low points?
- Who were the people around you?
- Why did you leave?
Repeat for each role.
Focused Interview (45-60 min): Dig deep on scorecard outcomes and competencies.
Reference Interview: Call their references (especially past bosses).
4. Sell
Close the candidate:
- Fit with mission
- Fit with team
- Career growth
- Compensation
Key Insights
- Hiring failure costs 15x salary
- A players hire A players, B players hire C players
- Vague job descriptions guarantee mis-hires
- Most interviews are useless (unstructured)
- References matter (when done right)
The 5 F's of Selling
- Fit (with role)
- Family (work-life balance)
- Freedom (autonomy)
- Fortune (compensation)
- Fun (enjoy the work)
Red Flags
- Can't explain what they were hired to do
- Vague answers
- Blames others
- Can't name boss's name
- Inconsistencies in story
For Founders
- Define scorecard before posting job
- Use Who interview for all key hires
- Call references (always)
- Sell the role, don't beg
- Fire fast if wrong hire
Published by Ballantine Books 2008. Used by top CEOs and VCs.
Reference
Who: The A Method for Hiring — publisher / official page. Summary adapted from the Awesome Startup Books collection.
If you like this, read
Scaling Teams: Strategies for Building Successful Teams and Organizations
A practical guide by Alexander Grosse and David Loftesness for leaders managing teams between 10 and 150 people. This O'Reilly book provides actionable strategies for hiring, management, organization design, culture, and communication during rapid growth.
The Alliance: Managing Talent in the Networked Age
Reid Hoffman, Ben Casnocha, and Chris Yeh rethink employer-employee relationships for the startup era. Essential for founders building adaptive teams.
The Five Dysfunctions of a Team: A Leadership Fable
Patrick Lencioni's business fable revealing the five dysfunctions that undermine team performance and how to overcome them.
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
The Hard Thing About Hard Things arms founders with raw leadership lessons on surviving crises, layoffs, and peacetime vs wartime CEO transitions for resilient team building. Key principles include taking care of people first, grudgingly giving ground, and managing the struggle without excuses. Vs High Output Management, it confronts emotional realities and no-easy-answers decisions over systematic leverage.
Trillion Dollar Coach
Trillion Dollar Coach imparts founders leadership lessons from Bill Campbell on team-first culture, trust-building, and coaching for scaling trillion-dollar companies. Key use cases include high-impact 1-on-1s, radical candor feedback, and fostering psychological safety in team building. Compared to High Output Management, it prioritizes relationships and emotional intelligence over operational systems.
A Leader's Gift: How to Earn the Right to Be Followed
Explores leadership principles for earning trust and followership in business contexts. Recommended on startup reading lists with 4.10 average rating from 70 ratings.