#tag
Unit Economics
Whether each customer or sale makes money.
1 guides · 7 tools · 3 books
Simple guides
Free tools
⚖️ Unit economics (LTV : CAC)
Does each customer make you money?
🎯 Break-even calculator
How many sales do you need to cover your costs?
🧑💼 True cost of a hire
What a new person really costs — and the revenue to cover them.
💸 Price rise simulator
Will raising prices make you more money, even if some leave?
📢 Ad return (ROAS) calculator
Are your ads actually making profit?
📦 E-commerce profit per order
What you really keep from each order.
🤖 Automate / delegate it?
Is it worth paying to stop doing a repeat task yourself?
Books in the library
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
by Tim Williams
Tim Williams equips service-based founders with positioning strategies to escape hourly billing via specialization and value pricing for premium margins. Use cases for agency pivots to niche dominance; differentiates commoditized services vs Porter's product-focused generics.
The One to One Future: Building Relationships One Customer at a Time
by Don Peppers & Martha Rogers
Introduces concepts of lifetime value, most profitable customers, and customer lifecycle.
Secrets of Closing Sales
by Charles B. Roth & Roy Alexander
A classic sales book by Charles B. Roth (often with contributions/updates by other authors) that teaches persuasive selling and closing techniques, useful for startup founders responsible for early-stage sales and business development.