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Ad return (ROAS) calculator

Are your ads actually making profit?

#Marketing#Finance & Accounting#Unit Economics#Growth

How it works

  1. ROAS = revenue from ads ÷ ad spend.
  2. Profit = revenue × gross margin − ad spend.
  3. Break-even ROAS = 1 ÷ gross margin.
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Your result

ROAS

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Break-even ROAS

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Profit from ads

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Learn the idea behind it

Unit economics (LTV vs CAC)

Do you earn more from a customer over their lifetime than it costs to get them?

Traction channels

There are many ways to get customers. Test a few, then focus on the one that works.

Lead generation: the core four

There are four ways to let people know you exist: warm outreach, content, cold outreach and paid ads.

References

  1. [1]
    Traction — Gabriel Weinberg & Justin Mares (2015)
    Official page Get the book
  2. [2]

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