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book · 2010

The Personal MBA

by Josh Kaufman

#Finance & Accounting

In a nutshell

A plain-English crash course in business fundamentals, from value creation to finance.

Best for: Anyone who wants business basics without business school.

# foundations
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Quotes & ideas we use

Key idea (paraphrased)
Every business is fundamentally a collection of five parts: value creation, marketing, sales, value delivery and finance.
— Josh Kaufman, The Personal MBA
Key idea (paraphrased)
Value-based pricing charges according to how much the offer is worth to the buyer.
— Josh Kaufman, The Personal MBA

Concepts from this book

The five parts of every business

Every business does five things: create value, market it, sell it, deliver it, and manage the money.

Pricing on value

Set prices by what your product is worth to the customer, not just what it costs you.