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Churn & customer lifetime
How fast are customers leaving, and how long do they stay?
How it works
- Monthly churn = customers lost ÷ customers at the start.
- Average lifetime ≈ 1 ÷ churn (in months).
- 12-month retention = (1 − churn) to the power of 12.
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Your result
Monthly churn
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Avg lifetime (months)
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Still here after 12 months
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Learn the idea behind it
Unit economics (LTV vs CAC)
Do you earn more from a customer over their lifetime than it costs to get them?
Habit-forming products (the Hook)
Products become habits through a loop: trigger, action, variable reward, investment.
Product-market fit
When you've built something a real market badly wants — and you can feel the pull.
References
- [1]
- [2]
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