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Sales funnel calculator

Where do people drop off, and how much traffic do you need?

How it works

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Visit → sign-up

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Sign-up → customer

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Visit → customer

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Visitors needed

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Traction channels

There are many ways to get customers. Test a few, then focus on the one that works.

Lead generation: the core four

There are four ways to let people know you exist: warm outreach, content, cold outreach and paid ads.

One Metric That Matters

At each stage, pick the single number that best shows progress — and focus on it.

[1]
Traction — Gabriel Weinberg & Justin Mares (2015)
Official page Get the book
[2]
$100M Leads — Alex Hormozi (2023)
Official page Get the book
[3]
Lean Analytics — Alistair Croll & Benjamin Yoskovitz (2013)
Official page Get the book