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Net Promoter Score (NPS)

How likely are customers to recommend you?

#Metrics & Analytics #Habits & Retention

How it works

Ask: 'How likely are you to recommend us to a friend? (0–10)'.
NPS = % scoring 9–10 minus % scoring 0–6.
Range −100 to +100. The follow-up 'why?' matters more than the number.

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Your result

NPS

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Responses

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Learn the idea behind it

Product-market fit

When you've built something a real market badly wants — and you can feel the pull.

Habit-forming products (the Hook)

Products become habits through a loop: trigger, action, variable reward, investment.

References

[1]
Lean Analytics — Alistair Croll & Benjamin Yoskovitz (2013)
Official page Get the book