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ICE idea prioritiser
Score an idea or experiment to decide what to do next.
How it works
- Rate Impact, Confidence and Ease from 1–10.
- ICE = average of the three (popularised by Sean Ellis).
- Score every idea the same way, then do the top ones first.
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Your result
ICE score
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Learn the idea behind it
One Metric That Matters
At each stage, pick the single number that best shows progress — and focus on it.
The design sprint
A five-day process to go from a big question to a tested prototype with real customers.
Making decisions under uncertainty
Judge decisions by the thinking behind them, not just the result — and watch out for your brain's shortcuts.
References
- [1]
- [2]
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